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Gordon  LeRoy

December 5, 1949 – January 6, 2019

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Gordon  Horsley
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Obituary for Gordon LeRoy Horsley

Gordon LeRoy Horsley, 80, passed away at his home December 15, 2018. A third generation Nevadan, Gordon was born in Ely, NV in 1938. In 1941, his family moved to Reno, where he attended Southside elementary, Mt. Rose Elementary and Billinghurst Junior High. After 2 ½ years at Reno High, Gordon transferred to the New Mexico Military Institute in Roswell, New Mexico. He would return to Reno in 1957 to attend the University of Nevada, Reno, and go on to join the U.S. Marine Corps, receiving an honorable discharge in 1960.
Gordon had a great baritone speaking voice, and spent the next two years with KOLO Radio, and it was while he was doing the morning sports show that he began selling radio advertising time. This led to Gordon becoming the first employee hired by Bill Stead in 1963 as the marketing and sales director for the National Championship Air Races, an organization with which Gordon would continue to be affiliated for the next 55 years.
In the late 60’s, he joined Competition Press and Autoweek Magazine in San Francisco as its national sales manager. In addition, Gordon continued his career a broadcaster, covering road racing events throughout Northern California for KCBS Radio. He eventually returned to Reno and started Dill, Horsley Advertising Agency, and would spend the next decade working in all avenues of recreational marketing. His long list of clients included Slide Mountain, Ski Incline, Incline Championship Golf Course, The Ponderosa Ranch, Cal Neva Lodge, and the King’s Castle Hotel (now Hyatt Tahoe).
In 1980, Gordon married Carole, who was his wife of 38 years, and joined her in her travel service and convention activity planning business. Together, Gordon and Carole operated Travel Services Inc. for 28 years in the Reno/Tahoe area, which, for 18 years, included operating the famous Rubicon Trail for the World Dealer body of the Jeep Corporation.
During this time, Gordon assisted in forming the William F. Harrah Foundation and The National Automobile Museum, and was a former corporate secretary serving on the Executive, Driving force and marketing committees, as well as a trustee emeritus. He was also a member of the board of directors of the Off Road Motor Sports Hall of Fame. Most recently, Gordon was the business development manager for Amador Stage lines in the Reno/Tahoe area, a job he truly valued and enjoyed, and to which he dedicated himself until his final days.
Gordon was a member of Hidden Valley Country Club and also loved skiing and raquetball. He was an active member of Skal Club International, The Prospectors Club, the National Automobile Museum, and The Harrah Collection.
He is survived by his wife Carole, his sister Claudia (Ken Adams), his son Todd (wife Kristen), grandchildren Stella and Landon, as well as step-son Cooper Layne, granddaughters, Jasper and Haley Layne, and step-daughter Katharine Kremp.
A celebration of life will be held at 11 a.m. Feb. 24 at the Atlantis Casino Resort Spa in the room to be announced. The family invites you to leave a condolence message on the book of memories at: www.waltonsfuneralhomes.com.

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Service Information

A celebration of life will be held at 11 a.m. Feb. 24 at the Atlantis Casino Resort Spa in the room to be announced.